The Academy
/
Scale or Die
/
Episode
17
:
BuildFire
Ian Blair
from
BuildFire

Building a saas-agency hybrid model

Overview

Listen to this episode to get Ian’s unique story about the different channels of growth he focused on while scaling Buildfire into one of the largest app agencies in the country. In this episode, we’ll talk through creating sustainable organic traffic through SEO, how to multiply the effectiveness of your sales team, as well as Ian’s perspective on fundraising.

Transcript

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.